The Bahamas Ministry of Tourism has closed its New York Office, leaving the Plantation, Fla., office as the ministry’s only U.S. presence.
The Plantation office serves the U.S. and Central and South America.
According to reports, the Ministry is planning to redeploy up to $600,000 annually into marketing programmes including advertising online and on television, following the closure.
David Johnson, director-general, revealed in an interview that the decision to close the New York City office was made four years ago, because The advent of the Internet has totally restructured the way they interface with consumers.
The Bahamas previously operated tourism offices in cities including Boston, Philadelphia, Dallas, Atlanta, Los Angeles and Chicago.
Johnsol stated that the three New York City office employees will be given the option to relocate to the Plantation headquarters for deployment or redeployment.
Tourism offices remain open are in Toronto, London and Paris. In addition, Bahamas tourism representatives are stationed in other markets.