The hotel group is the first luxury brand to adopt the new commission platform, reinforcing its commitment to the travel advisor community.

Rocco Forte Hotels has announced a partnership with Sion, an innovative travel industry platform designed to modernise the way advisor commissions are managed and paid. As the first luxury hotel brand to adopt the platform, Rocco Forte Hotels has worked closely with Sion during its development, helping to shape a solution that addresses many long-standing challenges associated with commission payments, including limited visibility, manual administration and lengthy payment delays.

Through Sion, travel advisors and agencies benefit from commission payments delivered within 24 to 48 hours of processing — often in as little as two hours — compared with traditional systems, where payments can take weeks or even months to arrive. Advisors also benefit from competitive foreign exchange rates and no payment fees, ensuring they retain more of the commission they have earned.

Irving Betesh, Founder and CEO of Sion, said: “Commission payments remain one of the travel industry’s biggest operational frustrations, creating unnecessary administration for both suppliers and advisors. Rocco Forte Hotels immediately understood that this wasn’t just a payment issue, it was a relationship issue. Their willingness to help shape the platform and become an early adopter demonstrates real leadership and a genuine commitment to the travel advisor community.”

The partnership reflects Rocco Forte Hotels’ ongoing commitment to supporting the travel advisor community, ensuring advisors can focus on serving their clients rather than spending valuable time tracking and reconciling commissions.

Sir Rocco Forte, Chairman and Founder of Rocco Forte Hotels, said: “Travel advisors are fundamental to our business and deserve a commission process that reflects the value they bring. This new venture represents our commitment to making Rocco Forte Hotels one of the easiest and most rewarding luxury hotel brands to work with.”

Through Sion, advisors benefit from greater visibility into commission status, streamlined payment processes and enhanced transparency throughout the payment journey, while suppliers benefit from a more efficient and accountable process.

The benefits of the platform are already being recognised by agencies using Sion.

Silvio Rebmann, CEO and Founder of CUBE Travel, commented: “From a business perspective, the improved transparency has strengthened our financial oversight. We have a much clearer view of outstanding and incoming revenue, which supports better cash flow management and forecasting. Rocco Forte Hotels’ decision to embrace this technology shows they are listening to the needs of the advisor community and investing in practical solutions that make it easier to do business together.”

Rene Alldredge, Chief Operating Officer at Brownell Travel, added: “Receiving Rocco Forte payments through Sion has been a wonderful experience for Brownell. Sion provides such accurate and detailed backup for the payments; it makes receiving and reconciling a breeze on our end so we can ultimately get our advisors paid faster!”

Travel advisors wishing to receive commission payments from Rocco Forte Hotels through Sion can register their agency details via the dedicated onboarding portal:

https://supplier.sioncentral.com/agency-signup?partner=rocco-forte

Registration takes only a few minutes and enables agencies to securely receive commission payments, manage beneficiary information and benefit from enhanced visibility throughout the payment process.