Aristotle, a Little Rock based interactive agency, recently announced the design and release of the first iPhone application for state tourism. Developed for the Arkansas Department of Parks and Tourism, the new Arkansas Hot Deals iPhone app is free to download and is designed to provide iPhone users driving through or traveling to Arkansas with quick access to deals and coupons.
“In today’s economy, travelers are looking for significant deals and affordable vacations while state tourism agencies are tasked with the responsibility of promoting their state’s tourism products,” explains Marla Johnson Norris, CEO of Aristotle and a nationally recognized authority on interactive tourism marketing.
“With the new AR Hot Deals iPhone App, the Department of Parks and Tourism can give travelers and potential visitors direct, fingertip access to Arkansas’s affordable lodging, dining and attractions offerings. It’s a win-win—the Hot Deals iPhone app meets both the needs of today’s travelers and the goals of the Arkansas Department of Parks and Tourism.”
On the Arkansas app, users can search for coupons and deals on lodging, attractions and restaurants by city name or by type within 10 to 100 miles of their current location or within the whole state. Launched in March 2010, the AR Hot Deals App has been downloaded 516 times to date by users in the United States and Canada.
Users reviewing the app on iTunes find the application “a great travel tool,” but they would like to see more deals and coupons available via the application. The state tourism department is encouraging local restaurants, hotels and other Arkansas tourism industry partners to make deals and coupons available on the app free of charge by going to http://arkindustryinsider.com/deals-packages/.
The AR Hot Deals iPhone app can be downloaded from iTunes by searching for ‘Arkansas Deals.’
“At Aristotle we encourage our clients to embrace emerging technologies and to develop applications and interfaces that reach out to connected consumers wherever they may be—right now that is definitely on mobile,” Johnson Norris stated.