SIM Partners, a full-service digital marketing agency and leading developer of mobile apps for destination marketing organizations, has announced the launch of “Enjoy Illinois,” the official travel app of the Illinois Office of Tourism.

SIM Partners, a full-service digital marketing agency and leading developer of mobile apps for destination marketing organizations (DMOs), today announced the launch of “Enjoy Illinois,” the official travel app of the Illinois Office of Tourism.

Enjoy Illinois, available for free download from the Apple iTunes App Store, is a comprehensive tour and lifestyle guide for Illinois visitors and residents. It enables users to plan trips and activities with more than 10,000 attractions at their fingertips.

They can use the app as a pocket tour guide to find local discoveries and make the most out of their trips. With its robust content and GPS-driven features, the app offers an easy way to experience Illinois, while making sure visitors don’t miss a thing along the way.

“More than 10 billion total iPhone applications have been downloaded to date,” said Jon Schepke, President, SIM Partners, developer of the app.

“We congratulate Illinois tourism officials in recognizing that mobile is a critical marketing channel that helps cost-effectively connect with travelers before during and after their trips, drawing tourists to the state and making their travel experiences easy and more fun.”

The app, which is being demonstrated at the Illinois State Fair through Aug. 21, may be downloaded at http://enjoyillinois.com/apps/ .  An Android version of the app is under development and will be available in the early fall.

“JWT had a vision for taking a statewide app to the next level. We selected SIM Partners as our mobile partner because of the company’s deep understanding of mobile and the travel industry,” said Erin Clark, senior partner and group management director at JWT Chicago.

“The end result is a best-in-class pocket tour guide for the Illinois Office of Tourism that will serve as an invaluable tool for exploring the state “mile after magnificent mile.”

Utilizing robust GPS technology, Enjoy Illinois is designed to guide users through a comprehensive list of over 10,000 points of interest located throughout the entire state, providing business details, maps, descriptions, images and video. 

Also available throughout the app are “Top Spots,” which highlight the best of what Illinois has to offer.

The mobile app is the essential pocket tour guide and trip planning tool containing everything from Attractions, Dining, Accommodations, Events, Deals and more within the palm of your hand.

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