Aer Lingus has launched its new loyalty programme AerClub.

Powered by Avios and designed to meet the needs of today’s traveller, AerClub is aimed at everyone and offers greater rewards every time its members fly.

It is the first Irish airline loyalty programme to give its members the opportunity to collect Avios reward points not only ‘in the air’ every time they book flights, but also ‘on the ground’ and ‘online’ from a wide range of brands including the retail, hotels and car hire, across Ireland, Europe and North America.

AerClub members can use the Avios eStore when shopping with top brands such as Argos, Marks & Spencer, Currys, John Lewis, Debenhams, and Hilton, to name but a few, to collect Avios points towards their AerClub account.

Aer Lingus’ new loyalty programme already boasts some 400,000 members with an additional 1,500 signing up every day to collect Avios points and turn them into reward flights with Aer Lingus.

Marking the official launch of AerClub, Aer Lingus chief operating officer, Mike Rutter, said: “We are delighted to officially launch AerClub and to be the first Irish airline loyalty programme that gives members opportunities to earn rewards not only in the air but also through purchases made on the ground and online via our retail partners.

“Unlike many loyalty programmes AerClub is centred on inclusivity and already we have over 400,000 members with as many as 1,500 continuing to sign up each day.

AerClub is made up of four membership tiers – Green, Silver, Platinum and Concierge.

Each tier has a unique combination of travel benefits which may include lounge access, priority check in, priority boarding and bonus points earning.

In recognition of each flight taken, AerClub award Tier Credits - the more Tier Credits collected, the quicker members will move up to the next membership tier and the more travel benefits they will enjoy.