Emaar Hospitality Group has welcomed guests to the boldly reimagined Address Dubai Mall.

With a new look and sparkle, the all-new Address Dubai Mall seeks to redefine premium luxury with its ultra-modern hotel rooms and suites, exceptional dining concepts and wellness facilities.

The facelift of the preferred lifestyle destination for visitors from across the world, comes closely after the ninth anniversary of Address Dubai Mall, which was officially inaugurated on September 9th, 2009.

The renovation of the hotel was undertaken over the past few months with the new design spanning the welcome entrance, lobby, hotel rooms and suites, the restaurants, fitness centre, and Qix, the children’s club, among others.

Alongside, there have been spectacular new additions that will delight visitors, who value the hotel for its proximity it offers to the varied lifestyle attractions in Downtown Dubai.

Olivier Harnish, chief executive of Emaar Hospitality Group, said: “The all-new Address Dubai Mall once again underlines our strategy of creating exceptional lifestyle environments under our Address Hotels + Resorts.

“This is ‘where life happens’ and it is important that we revisit the hotel’s offerings – from its look and décor to the amenities – to deliver innovative and authentic experiences for our guests.”

With the entrance to spot a new design, the lobby is now more contemporary, reflecting sophisticated elegance, and complementing the hotel’s appeal to the fashion-lovers who revel in retail therapy at The Dubai Mall.

Vitrines featuring high-end brands add to the fashion quotient and offers another opportunity for retailers in The Dubai Mall to build their brand engagement with the visitors.

Mohamed Samir El Sayed, general manager of Address Dubai Mall, added: “As a city shopping retreat, Address Dubai Mall has set industry benchmarks for its service excellence, lifestyle choices and central location.

“We are raising the standards with the all-new design and added amenities that will make the hotel the first choice for every occasion – from corporate to social, personal, and family get-togethers.

“The facelift of Address Dubai Mall is not cosmetic; it permeates the very essence of luxury hospitality that we promise to our guests and visitors.”