Accor looks toward online solutions

Accor looks toward online solutions, the online reservation website multi-brands and multi-destinations of Accor hotels, continues its development as a key actor of e-tourism.

The booking website is at the centre of Accor online strategy and saw its traffic increase considerably over the last couples of years: from 80 million to 100 million visitors between 2010 and 2012.

“Every single minute there are 200 visits and ten bookings in the world on,” indicates Remy Merckx, vice president e-commerce Sales & Distribution at Accor.

The website adapted to the specificities of each market is available in 14 languages and through 31 points of sales.

As an extension of its international development strategy, the group will launch in the course of the year two new versions of the website in Turkish and Arabic.

The website is making a point of providing its clients a high quality booking service that is fast and reliable: “Why choosing

“Because it is the best place to book one of the group’s brands.

“We guarantee the best prices and the last room availability.

“And finally clients can book additional services (champagne, express breakfast, late check-out…) and other activities on site thanks to the pre-stay email. 

“All of which confirms the stakes of our digital strategy,” added Merckx.

In addition, the development of the loyalty program is a real asset for the Group. Le Club Accorhotels has now more than ten million members worldwide.

Members can at any moment use their reward points to get a discount or a free booking for instance. In order to take advantage of those benefits, members are invited to make their reservations on

Accor is making sure it keep’s in touch with its clients: gathers more than 200.000 fans on Facebook and organises exclusive games and contests for its members.