National Car Rental has launched a new advertising campaign in order to boost its position in the North American business traveller market.

Seeking to illustrate its “premier status” in the car rental industry, the National campaign highlights four elements which clearly differentiate the brand throughout the United States.

These include customer satisfaction, leading in loyalty (through its Emerald Club), accelerating market share growth and earning more business.

“National has a long history that includes many ground-breaking firsts and big successes as well as many challenges and setbacks along the way,” argued Matt Darrah, executive vice president of North American operations for Enterprise Holdings, which acquired the National Car Rental brand in 2007.

“Today, largely due to National’s dedicated employees and a continuing commitment to excellence by National’s new owners, the brand has emerged stronger than ever.

“In fact, we developed this campaign to help educate key stakeholders about National’s impressive progress and the brand’s renewed focus on exceeding the expectations of demanding business travellers from coast to coast.”

Companies such as Ingersoll Rand have enhanced their agreements with National during the past few years relying on Emerald Club’s conveniences and time-savers.

“National’s level of service complements our managed travel program,” said Tom Barrett, director, strategic sourcing-Travel, fleet, legal and compliance, at Ingersoll Rand.

“Our employees genuinely appreciate and value the ability to bypass the rental counter and select their own vehicles, which, in turn, helps improve their productivity in both local and airport markets.”

Bahrain Connection

In the Middle East National Car Rental has become the latest addition to the partnership network of Air Miles in Bahrain.

Mohammed Jaffer, the general manager of National Car Rental, said the partnership was an excellent opportunity for business travellers to earn more Air Miles during their visits to Bahrain.

The National Car Rental team also argued the deal would present an incentive to choose the company, while also rewarding loyalty.

Air Miles collected can be redeemed for rewards that range from adventures and experiences to electronics, jewellery and property deals.

Air Miles can also be redeemed to pay for a rental car from National Car Rental.