National Car Rental and the PGA of America have announced the renewal of their partnership at the 2015 PGA Merchandise Show, extending National’s designation as an official partner and the official rental car of the PGA of America.
As a partner of the PGA of America, National joins a select group of companies that provide significant, broad-based support of the association, its championships and membership programs.
National also plans to continue its support of PGA REACH, the charitable foundation of the PGA of America, created to “improve lives through golf” through its three pillars of Youth, Military and Diversity/Inclusion.
“Since 2012, National Car Rental has supported our most cherished spectator championships and has played a key role in celebrating the work of PGA Professionals nationwide while helping us grow the game of golf at the local level,” said Pete Bevacqua, PGA of America chief executive.
“We are very pleased to continue our partnership with National, whose commitment to personalized service reflects one of the most trusted brands in the transportation industry.”
National and the PGA also announced the return of the National Car Rental PGA Pro-Am Series, which runs from March to October of this year.
More than 10,000 amateur golfers participated in last year’s inaugural Pro-Am Series, which the PGA of America and National created to help further the PGA’s mission to grow interest and participation in the game of golf at the grassroots level.
The Pro-Am Series links together over 90 new and existing amateur tournaments across the 41 PGA of America Sections nationwide.
“With our shared commitment to service and professionalism, National’s partnership with the PGA of America remains a natural fit,” said Rob Connors, assistant vice president of brand marketing for National Car Rental.
“We know many of our business travel customers have a passion for the game of golf, and we are proud to work with the PGA to promote the game on both the local and national level.”
National Car Rental will commit advertising support to PGA major championship broadcasts, along with PGA-branded programming, including on-air, digital and print.