Sabre News
Virgin Australia selects Sabre’s Revenue Optimizer
The Australian carrier will be using Sabre Revenue Optimizer to support decision-making with real-time data analytics as Australia welcomes back international travellers.
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Sabre makes Eroam travel technology a gold-level developer partner
The AI platform helps leisure travel firms create and sell tailor-made tours
Sabre terminates Aeroflot deal following Ukraine invasion
Sabre Corporation has terminated its distribution agreement with Aeroflot, the largest government-majority owned carrier in Russia. The move follows the Russian invasion of Ukraine last week.
Gulf Air extends Sabre partnership
Sabre Corporation and Gulf Air have reaffirmed their long-standing relationship with an expanded, multi-year agreement. The agreement has been expanded to include the Dynamic Availability tool.
Botevyle takes up newly created Sabre role
Sabre Corporation has appointed Nisha Botevyle as UK country director, a new role created as part of a strategy for Europe, the Middle East and Africa.
Sabre Corporation signs new Emirates partnership
The new agreement will provide Sabre-connected travel buyers and agencies with access to Emirates’ content, through Sabre’s global distribution system, with immediate effect.
Sabre partner with Qatar Airways for new distribution deal
Sabre Corporation and Qatar Airways are finalising a new distribution deal that will provide long-term access to tickets through the Sabre travel marketplace.
Sabre renews partnership with Virgin Australia
Sabre will continue to distribute Virgin Australia flights and services through the Sabre GDS marketplace, ensuring that Sabre-connected agencies will continue to have access to flights.
Sabre unveils new airline storefront
Sabre has announced the introduction of its new airline storefront, designed to make it easier to comparison-shop increasingly complex offers in the indirect channel.
Sabre to shed 800 jobs in coronavirus restructure
The travel tech giant said it would undertake a strategic realignment of its airline and agency-focused businesses, as well as other measures to support the new organisational structure.
CMA to block Sabre acquisition of Farelogix
Following an in-depth investigation, the Competition & Markets Authority has blocked Sabre’s proposed takeover of Farelogix. The government body argued the deal could result in less innovation in their services, leading to fewer new features that may be released more slowly.
CMA questions Sabre acquisition of Farelogix
The government body launched an in-depth investigation into the US$360 million deal in September and has now suggested it could result in less innovation, higher fees and more limited choice of supplier for airlines.