Dubai is often synonymous with towering skyscrapers, luxury malls, and iconic landmarks like the Burj Khalifa, but have you ever wondered what lies beyond the typical tourist hotspots? While the city’s famous attractions are a must-see, there’s another side to Dubai that locals hold dear. These are hidden gems filled with charm, culture, and tranquility.

After five years of closure and a complete rebuild, Fregate will reopen in October 2026 with seclusion, visionary design and 51 years of living conservation at its core

Dubai has long been a global travel magnet, but in 2025 the city (and its hospitality players) achieved a new level of visibility. At the 32nd edition of the World Travel Awards’ Middle East ceremony, Dubai’s infrastructure, hotels, resorts and service providers secured several key awards, underscoring the city’s role not just as a destination but as a standard-setter. Perhaps most globally significant: Dubai itself was named “Middle East’s Leading Destination 2025”. That reflects not just its skyline and resorts, but the full breadth of experience — from desert adventures and cultural heritage to mega-events and luxury hospitality. For travellers, this means choosing Dubai isn’t just picking a city to stay in — it’s selecting a place that is rated the region’s best all-round travel destination for the year.

A global entertainment phenomenon is about to descend upon Yas Island, and it's bringing the Upside Down with it. The Island will host the debut of 'Stranger Things: The Experience,' bringing the immersive world of Hawkins, Indiana, to life in the Middle East for the very first time.

One of only five Blue Zones in the world, Okinawa has been named by Expedia as one of its Destinations of the Year 2026, ranking second on the list following a remarkable 71% year-on-year increase in flight and accommodation searches. The recognition also aligns with Expedia's new Smart Travel Health Check framework, developed with insights from the World Travel & Tourism Council (WTTC) to highlight destinations demonstrating sustainable tourism management. Okinawa's inclusion reflects not only its growing global popularity, but also its commitment to responsible tourism and community wellbeing

Four in five (79%) travellers in EMEA intend to go on more or the same amount of holidays in 2026 compared to 2025, including 39% who plan to go on an increased number, according to new industry research conducted by Mortar, of more than 22,000 adults across 11 key travel markets in Europe, the Middle East and Africa. Figures from the research, included in Marriott Bonvoy’s 2026 EMEA Ticket to Travel Report, suggest continued overall momentum for the region’s travel sector next year. The average traveller in EMEA is planning five holidays in 2026, with two domestic holidays within their own country, two short-haul breaks (a four-hour flight or less), and one long-haul trip.