Hotels are more than just fluffy pillows and sophisticated lobbies, because they are also currently striving to try to keep up with our digital lives. We enter hotels with phones with our streaming apps and our gaming habits that follow us everywhere, and we actually expect the WiFi to be as speedy as it is at home. You don’t want to mess around with heavy remote controls or wait in line to check in when these things are just a simple swipe away. This is why hotels are experiencing a rapid digital transformation that introduces smart rooms, contactless check-ins, and customized entertainment that ensure that the experience of the visitor is optimized. And it is remarkable how much farther hotels will go in accommodating our present lifestyle, work-related habits, and leisure.

World of Hyatt, the award-winning loyalty program from Hyatt, is announcing a new regional collaboration with HYROX Asia Pacific—one of the world’s premier fitness racing series. As HYROX’s Official Hotel Partner across Asia Pacific, World of Hyatt highlights the continued commitment of every Hyatt hotel to providing exceptional hospitality experiences that meet the evolving needs of today’s travelers. HYROX is known for its innovative race format that combines running with functional workouts, attracting thousands of fitness enthusiasts across the region. Each race challenges participants to push their limits and compete alongside athletes from around the world. To complement the HYROX experience, participating Hyatt hotels across Asia Pacific will offer tailored wellness-focused stays designed to support athletes and guests throughout their race journey—from thoughtful amenities, nutritious dining options, and access to wellness facilities that help them prepare and recover at their best. Whether staying in a luxury city hotel or a modern extended-stay property, guests may choose from distinctive stay options suited to their travel preferences.

Hyatt Hotels Corporation announces that the Park Hyatt brand’s commitment to personalized luxury is reflected not only in its philosophy to provide service at the highest standard, but also in the brand’s thoughtful approach to entering desirable locations across the globe. In 2025, Hyatt commemorates the 45th anniversary of Park Hyatt—an iconic brand that has helped redefine luxury hospitality since the debut of Park Hyatt Chicago in 1980. The first global Park Hyatt marketing campaign in over five years, Luxury is Personal, showcases the brand’s articulation of intuitive service and intentional enrichment. Through a subtle symphony of refined details, each Park Hyatt stay experience is composed to enrich the way our guests stay with us. From scent, to space, to service, the campaign captures the quiet resonance and seamless sensory harmony that occurs when each detail is orchestrated with care and attuned to the individual.

InterContinental, the world’s first and largest international luxury hotel brand, continues its legacy of pioneering in new destinations with the opening of InterContinental Sapporo, offering guests rich cultural discovery in one of Japan’s most captivating destinations. Sapporo, located on Hokkaido – Japan's northernmost island – is renowned as a world-class winter resort destination with scenic ski slopes, a distinct culinary scene, and its status as a UNESCO Creative City of Media Arts. InterContinental Sapporo serves as an ideal gateway for guests to connect to the cultural heartbeat of the city, set within the Nakajima Park area and moments from the vibrant Susukino entertainment district. The guest journey has been designed around the brand’s vision of facilitating cultural discovery, leaning on unrivalled concierge knowledge to deliver rich experiences for modern day travellers.

Hilton has announced the signing of a landmark agreement between its flagship brand, Hilton Hotels & Resorts, and INSPIRE Entertainment Resort, one of Asia’s premier leisure destinations. INSPIRE Entertainment Resort will continue to manage the property under a franchise agreement. South Korea is a premier destination for leisure travel within Asia, attracting a growing number of visitors each year. The nation’s vibrant tourism industry shows no signs of slowing down, with increasing interest from both domestic and international travelers.

Oman is set to open 9,600 new hotel rooms between now and 2030, with 2,600 scheduled for completion by the end of 2025, says leading real estate advisory group and property consultant, Cavendish Maxwell. The upcoming keys will boost Oman’s existing inventory of 36,000 rooms by more than 25%, the company said. Cavendish Maxwell’s latest Oman Hospitality Market Performance insight and analysis reveals that 3-5 star hotel revenues rose to OMR141.2 million (US$367 million) in the first half of 2025, an increase of 18.2% on H1 last year. Room revenues contributed OMR83.7 million (US$217.5 million) – up nearly 22%.