ITB Asia has seen a record number of buyers registering for this year’s show, with nearly 1,000 approved buyers set to attend.
This represents a 12 per cent increase on last year.
Hosted at the Sands Expo and Convention Centre in Marina Bay Sands, the conference will take place from October 17th-19th.
This year, the top ten source markets for buyers from the Asia Pacific region include China, Oceania, India, Singapore, Malaysia, Philippines, Japan, South Korea, Indonesia and Thailand.
ITB Asia has been working closely with new industry partners to bring in a fresh pool of buyers to the show via the Buyers Programme.
New corporate partners on the Buyers Programme this year include Marriott International, InterContinental Hotels Group, Far East Hospitality, Caissa and Singapore Airlines.
ITB Asia has also been working in partnership with ACTE, the leading corporate travel association, which has recommended its pool of corporate buyers to the show.
ACTE will be hosting a one-day conference at ITB Asia with curated content for the corporate buying segment to learn and network with industry leaders.
“We are delighted to see a record number of buyers registering for ITB Asia this year, driven by our new partnerships with leading corporates and travel associations on the Buyers Programme,” Katrina Leung, managing director of Messe Berlin (Singapore), organiser of ITB Asia.