Messe Berlin (Singapore), organiser of ITB Asia, has announced its commitment to promote social responsibility in tourism through the Responsible Tourism initiatives during this year’s extensive conference line-up.

Taking place at The Sands Expo and Convention Center in Marina Bay Sands Singapore, ITB Asia 2012 will be held from October 17th-19th.

All through the three days, Responsible Tourism practitioners and experts will be sharing their insights and advice on best business practices through various sessions focusing on different tourism segments and topics.

ITB Asia delegates can also look forward to the Responsible Tourism forum and networking event which will be held on the last day of the show.

“As the tourism industry in Asia continues to grow, we need to be aware of the practices used to develop our businesses to ensure they are also aimed at maximising economic, social and environmental benefits while minimising costs to destinations,” said Nino Gruettke, executive director of ITB Asia.

“ITB Asia’s Responsible Tourism initiative will feature experts from various fields to share recommended practices for companies to cultivate a socially-responsible approach to their businesses.

“This will be mutually beneficial for both parties as it prolongs tourism operations in the region and preserves the environment,” added Gruettke.

Organised in cooperation with The Blue Yonder, Wild Asia, Green Circuit and International Council of Tourism Partners (ICTP), this year’s Responsible Tourism initiative includes clinics featuring experienced practitioners from various fields such as sustainable architecture, digital marketing and tourism management.

Running throughout the three days of ITB Asia, delegates will have the chance to participate in one-on-one sessions with Responsible Tourism experts as they share their knowledge and success stories to sustainable tourism.