Global leisure travel specialist Flight Centre has opened its first local retail shop, in Hong Kong.

Located at 49 Caine Road in Central, the new retail facility will be a Flight Centre superstore that combines two teams of expert leisure travel consultants.

It will be just the third Flight Centre-branded shop in Asia and the first outside Singapore.

General manager for Flight Centre Greater China, David Fraser, said the new Flight Centre shop would fill a gap in the local leisure travel market.

“This new store will bring a more sophisticated retail travel offering to Hong Kong and will be the only local travel agency with a focus on servicing expatriate clients,” he said.

“The expatriate and returned overseas Chinese markets have been underserviced in Hong Kong in the past, so Flight Centre has positioned itself to pursue this great opportunity and target these markets more aggressively.

“As our leisure travel staff have previously operated from our call centre, we saw the need to open a bricks and mortar store to better service these niche markets and give expatriates an easy way to interact face-to-face with our experienced travel consultants.

“Central is a major expatriate area, so locating the store here will provide convenient access to travel services for those who reside in the areas of Mid Levels and Soho, as well as those who work in Central.”