Oetker Collection has appointed Joelle Edwards-Tonks as senior vice president of sales, marketing and communications.
In her new role, Edwards-Tonks will lead Oetker Collection’s global sales, marketing and communications operations, a new position representing the consolidation of these three fields into one tightly knit department.
Since joining the collection nine years ago, she has played an instrumental role across the marketing, distribution, revenue management, sales, e-commerce and communications sectors.
In 2018, she became a member of the Oetker Collection executive committee, reinforcing her strategic role within the company.
“On behalf of everyone at Oetker Collection, we are delighted that Joelle has taken on this new cohesive role.
“I know that her experience and talent along with a clear vision for the sales and marketing department will prove essential in reaching our goals,” said Frank Marrenbach, chief executive, Oetker Collection.
Edwards-Tonks brings a rich and varied experience to Oetker Collection.
Beginning her career in international communications before moving into the hospitality industry, she quickly grew into leadership roles in reservations and revenue management, sales, marketing and communications in renowned palace hotels in Paris and leading international hotel brands.
A British national, Edwards-Tonks is bilingual in French and will continue to be based in the Oetker Collection offices in Paris.