Carnival Corporation has signed a memorandum of understanding with China Merchants Group to explore the possibility of two joint ventures designed to accelerate the development and growth of the overall cruise industry in China.
The deal outlines a potential strategic partnership between Carnival Corporation and CMG that includes exploring two possible joint ventures in support of China’s ambitions to grow the cruising industry in China and meet escalating demand for cruises among Chinese travellers.
Ship-Owning Joint Venture: Carnival Corporation and CMG will explore a joint venture that would own and operate its own cruise ships as part of the first-ever domestic Chinese cruise line specifically targeted to the Chinese market.
The joint venture would explore the possibility of sourcing new ships that are designed and built in China, along with the possibility of acquiring existing cruise ships.
Port & Destination Development Joint Venture: In this potential joint venture, CMG and Carnival Corporation would collaborate to develop turnaround and transit ports within and around China beginning with a flagship port currently being developed by CMG called Prince Bay Cruise Terminal in Shekou, which is located in Shenzhen.
The partners would work to have cruise ships sail from this flagship port, while also developing other cruise ship destinations across China and Northern Asia.
“The MOU we signed today signifies a great opportunity to take the next step in the future of Chinese cruising, while addressing some key needs for both the cruise industry and its passengers in China,” said Alan Buckelew, chief operating officer, Carnival Corporation.
“With CMG’s amazing track record, reach and influence in the market, we are working with a strategic partner that can help us explore immediate ways to impact cruise growth in China, including the possibility of a new Chinese cruise brand and new destinations.”
Carnival Corporation and CMG formalized their strategic partnership during an event held today at the Hilton Shenzhen Shekou, including an MOU signing ceremony involving Yang Tian Ping, general manager of China Merchants Shekou Industrial Zone, and Alan Buckelew, chief operations officer of Carnival Corporation.
The ceremony was also attended by the vice president of China Merchants Group, Sun Cheng Ming, among other distinguished officials and guests.
CMG, China’s oldest state enterprise founded in 1872, focuses on transportation, infrastructure, financial services and real estate development, and has had a critical impact on the development of China’s economy over the company’s more than 140-year history.
In support of China’s goal to become a pre-eminent global cruise market, CMG and Carnival Corporation are collaborating as strategic partners to develop the infrastructure required to help accelerate growth in the cruise industry, which is one of the key emerging industries that could help fuel China’s overall maritime economy.
While pursuing potential joint ventures to develop and grow the overall cruise market in China, Carnival Corporation remains committed to serving its Chinese guests who are already sailing on the two Carnival brands that give the company the cruise industry’s leading presence in China – Costa Cruises and Princess Cruises.
Carnival Corporation just recently announced its plans for immediate capacity growth in China in 2015 to meet growing demand.
With Costa Cruises adding the Costa Serena in China in April of this year, Carnival Corporation will be the first global cruise company with four ships homeported in China.
Costa Serena joins Costa Atlantica, Costa Victoria and Sapphire Princess already homeported in China.
Carnival Corporation is growing its leading market presence by 140 per cent from 2013 – 2015 and expects to carry 500,000 cruise passengers in China in 2015.