China Tourism News
The Sanya EDITION Redefines Family Travel Experiences
As family travel continues to evolve, the concept of a family vacation is shifting from simply traveling with children to creating meaningful experiences for every family member. Today’s families increasingly seek a balance between togetherness and personal time, where children can explore and grow while parents enjoy moments of relaxation and self-discovery. Recognizing this emerging travel trend, The Sanya EDITION, EDITION Hotels’ resort destination in China under Marriott International’s luxury lifestyle portfolio, introduces a distinctive family vacation experience that combines accommodation, dining, children’s activities, and adults-only leisure spaces. Guided by its “Our Vacation” philosophy, the resort reimagines family travel by creating opportunities for shared memories while respecting the interests and needs of every family member.
China and its leading performance in Travel & Tourism: Poised to Become the World’s Leading Economy
China’s Travel & Tourism (T&T) sector is undergoing a phase of accelerated expansion, positioning it as a strong example of sustained tourism growth, and placing the country firmly on track to become the world’s leading T&T economy in the coming years if current trends continue. According to new 2026 Economic Impact Research (EIR) data from the World Travel & Tourism Council (WTTC), sponsored by Chase Travel, Lead Research Partner, China is emerging not only as the standout performer in Asia-Pacific, but also as a leader for how to coordinated policy, innovation, and long-term investment in infrastructure can drive high-impact tourism growth at scale.
Trip.com Group Spotlight Guilin as Demand Grows for Experiential & Cultural Travel in China
As global travellers increasingly seek slower, experience-led journeys, Guilin is emerging as one of China’s standout destinations for nature, heritage and cultural immersion. International flight bookings to Guilin grew 75% year-on-year in Q1 2026, ranking Guilin among the fastest-growing cities in China among global travellers.
China steps up tourism push as visa-free travel fuels inbound surge
China is accelerating its push to re-establish itself as one of the world’s most important tourism markets, with new figures revealed at ITB China showing a sharp rise in both inbound and outbound travel. According to data presented during the Sino-European Dialogue in Shanghai, domestic travel across China reached 6.522 billion trips last year, up 16.2 per cent year-on-year. Outbound travel by mainland Chinese residents climbed to 168 million trips, while inbound travel reached 154 million.
Hilton Expands Lifestyle Presence in China’s Yangtze River Delta with Two New Hotel Signings
Hilton has announced the signing of a Curio Collection by Hilton hotel in Nanjing, and a Tapestry Collection by Hilton property in Wuxi, expanding Hilton’s lifestyle brand presence in Jiangsu province. The signings reflect the company’s continued investment in the Yangtze River Delta and its commitment to meeting growing demand for distinctive, experience-driven stays in sought-after destinations. These hotels will join the upcoming Xi Zhe Wuxi, Curio Collection by Hilton hotel, set to debut in the region later this year.
China is Turning Industrial Tourism into a Reality with AI by 2026
A revolution is taking place in China’s industrial tourism, powered by artificial intelligence, smart manufacturing and cutting-edge tourism experiences enabled by technological progress. Cities such as Wuhan are turning into the playground for AI-powered industrial tourism. Tourists can explore factories and industrial parks that use creative technologies such as robotics, automation and smart factories to produce goods for consumers.
TAT and Dida Launch “Trusted Thailand” in China to Rebuild Travel Confidence
The Tourism Authority of Thailand (TAT) and Dida today announced a strategic partnership with the signing of a Letter of Intent (LOI), selecting Dida as its lead digital distribution partner for the “Trusted Thailand” initiative in the China market. The agreement was signed at Dusit Thani Bangkok by Ms. Thapanee Kiatphaibool, Governor of TAT, and Mr. Daryl Lee, Group CEO of Dida Holdings.
iQIYI to Open Its First Central China Theme Park in Wuhan
iQIYI, China’s leading online entertainment platform, announced plans to develop iQIYI LAND in Wuhan, Central China’s Hubei province. Set within the Hanyangzao Cultural and Creative Industry Park, the park is the company’s first project integrated into an urban renewal initiative, which positions iQIYI LAND as a new cultural and tourism landmark for the city, combining homegrown IP with technology-driven immersive experiences.
Shanghai Showcases Cultural Tourism Experiences at ITB Berlin 2026
Shanghai’s cultural and tourism delegation presented a range of travel experiences at ITB Berlin 2026, held March 3–5. One of the world’s largest travel trade shows, the event provided a platform for Shanghai to highlight its cultural attractions and tourism offerings to the European market.
Shanghai Records Surge in Inbound Tourism in 2025, Welcoming Over 9.36 Million Visitors
Shanghai’s tourism market rebounded strongly in 2025, with inbound travel rising sharply throughout the year. The city received 9.3602 million inbound visitors over the year, further cementing its position as a leading gateway for international travelers visiting China.
From Guidebooks to Personal Stories, Shanghai Rethinks the Visitor Experience
For decades, visiting Shanghai meant following a familiar set of stops: the Bund at sunset, a stroll through Yuyuan Garden, perhaps a first glimpse of the skyline from Pudong. Increasingly, though, the city wants travelers to move beyond the checklist — and to describe Shanghai in their own words.
Nearly 130,000 Ring in 2026 at Beijing’s 798 Art District
As the final hours of 2025 slipped away, Beijing’s 798 Art District became an open-air stage where art, technology and public life converged to welcome the new year.