Qjump Limited

, the rail retailing specialists from National Express Group, has become the first retailer to offer their customers the chance to send rail journey information direct to their mobile phones.

The partnership with PocketThisTM, which provides software to web sites, means customers will be able to request information via SMS from the Qjump website.
“The purpose of the technology is to give people information whilst they are on the move”, said Richard Rowson, Head of Business Systems, Qjump Limited. 

“This means it is ideally suited to the rail industry and it`s another example of Qjump being at the forefront of retail developments”, Richard added.

After booking their journey customers of Qjump.co.uk can click on the `Send to my mobile` button.  Journey details including their outward and if applicable return journeys, are then sent to their mobile via an SMS message.

PocketThis is the first to deliver `Send to mobile` technology, which helps people use their mobile phones to support busy lifestyle needs.  PocketThis currently works with nearly 300 partners in the UK, including lastminute.com, Auto Trader and latedeals.com.

The service is available on Orange, O2 and Vodafone with the cost of the messages varying from between 10 and 25p.  The charge is shown onscreen before the customer proceeds, and is then added to the customers mobile phone bill.

“We`re delighted to be working with PocketThis and I expect this service to be a big hit with our customers”, said Richard. 

“Reaching mobile customers is something that retailers have found both challenging and expensive.  Our software helps web sites quickly address mobile customer needs, and makes it easier for sites to develop new revenue streams that they can track and share with mobile operators”, said PocketThis CEO Nancy Benovich Gilby.

Launched in January 2002, Qjump is rapidly becoming the leader in the online rail-ticketing arena.  Qjump.co.uk sells tickets for all UK rail journeys, and sales for the first six months of 2003 have increased by over 400% compared to 2002.

Related stories on ITN:

(05/06/2003) Qjump`s New Website Makes it Easier to Book Rail Tickets

(17/04/2003) Barclaycard Select Qjump as Online Rail Service Provider

(18/11/2002) Qjump Launch Affiliate Marketing Campaign With TradeDoubler

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