American Airlines Vacations is launching its new, redesigned Web site that enhances the customer’s shopping and booking experience on AAVacations.com.  The enhancements provide customers with convenient and flexible options when customizing vacation plans. 
To celebrate the launch of its redesigned Web site, American Airlines Vacations is giving away one trip a day for two in the “Click It To Paradise” sweepstakes at www.aavacations.com/promo starting July 10 through August 31, 2007.
The new and improved site gives customers the ability to view and compare individual trip components such as air, hotel, car and activities like theme park tickets or scuba diving and then see how their choices affect the pricing.  The new technology powering the Web site will reduce operating costs while enabling additional online functionality.  Customers will also have access to improved hotel and destination information that makes researching trip components that fit their needs and budgets even easier.
  “Our customers told us they wanted an easy and convenient way to plan and book their vacation travel and with enhancements to AAVacations.com we’re delivering that,” said Suzanne Rubin, President - American Airlines Vacations.  “In addition, the improvements to AAVacations.com are another example of American’s ongoing strategic investment in services and products to improve the overall customer experience and deliver the choices and value travelers want.”

Because it is airline owned, American Airlines Vacations is able to leverage American’s scheduled air service, providing customers with extensive flight frequencies on a global network.  American Airlines Vacations also differentiates its product from competitors by offering customers the benefit of redeeming frequent flyer miles for all
components of their vacation getaway - including sightseeing activities and pre-trip waivers as well as hotel and car arrangements.  A minimum of 500 miles per transaction
is all that is needed, and the miles can be used in combination with traditional payment.
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