According to their latest survey, priceline.com have found that (72%) of travelers want rental car companies to offer economical, environmentally friendly hybrid
vehicles powered by both gasoline and electricity. A similar majority
(71%) of the 764 priceline.com customers who answered the survey said
they would rent a hybrid and almost half (48%) said they would be
willing to pay a premium for their “green” rental.

  While hybrid vehicles are generally not available through most
rental car companies or through priceline.com, most of the
priceline.com customers surveyed (39%) said they would be willing to
pay up to $1 to $3 more a day to rent a hybrid. That would represent
an increase of up to 11% over the average weekend published-price for
a mid-size car on priceline.com ($26 a day) and up to 17% over the
average successful offer price for a Name Your Own Price(R) mid-size
car on priceline.com ($17 a day).

  Eight percent of the priceline.com customers said they would be
willing to pay up to $4 to $6 more a day for a hybrid. That would
represent an increase of up to 23% over the average weekend
published-price for a mid-size car on priceline.com and up to 35% over
the average successful offer price for a Name Your Own Price(R)
mid-size car on priceline.com.

  One percent of customers said they would be willing to pay up to
$7 to $10 a day more. No one was willing to pay more than $10 a day
extra, while 53% of customers said they were not willing to pay any
premium to rent a hybrid.

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