Shangri-La Hotels and Resorts has enhanced its “Value Rate,” which provides an extensive array of benefits to guests paying non-discounted room rates, available at all times
throughout the year with no restrictions. The concept has also been
launched for the first time at all the group’s four-star Traders hotels.
 
“Value Rate” at Shangri-La City Hotels -
Guests paying the “Value Rate” at Shangri-La city hotels automatically
receive complimentary airport round-trip limousine service,  buffet
breakfast,  unlimited dry-cleaning and laundry, free broadband internet
access wherever available,  free local calls, all fax and IDD calls at
cost and guaranteed late check-out to 6 p.m.  Value Rates differ at each
hotel;  for example,  Value Rates start at US$252 at Shangri-La Hotel,
Singapore.

  “Value Vacations” at Shangri-La Resorts -
Guests   paying   the “Value Vacations”  rate at Shangri-La resorts
automatically receive complimentary buffet breakfast and buffet dinner
in the cafe or designated restaurant (children under 12 years of age
enjoy free buffet meals when dining with adults), unlimited laundry
(excluding   dry-cleaning),  free   broadband   internet access where
available,  US$20   credit   for   recreational   facilities,  use of
non-motorized water sports and guaranteed late check-out to 3 p.m.  For
example,  Value Vacations may be booked starting from US$149 at
Shangri-La’s Rasa Ria Resort in Malaysia.

  “Traders Smart Deals” -
Now,  guests paying “Smart Deals” rates at Traders hotels automatically
receive complimentary buffet breakfast and guaranteed late check-out to
3 p.m.  In addition,  each Traders hotel will offer two additional
benefits,  such as guaranteed upgrade to the next room category or to
Traders Club;  round-trip airport transfers;  complimentary laundry;
complimentary Internet access; free local telephone calls, IDD and fax
at cost.  For example,  Traders Smart Deals may be booked starting at
US$163 at Traders Hotel, Dubai.

  “‘Value Rate’  lets us focus on revenue through room sales while
strengthening   guest loyalty with real benefits,”  says Martin F.
Waechter,  chief marketing officer.  “This has been a successful
initiative since its introduction,  and now that we have enhanced the
program,  we anticipate an even larger number of guests taking advantage of the concept.”
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