Antigua & Barbuda launches new brand campaign
The Antigua & Barbuda Tourism Authority has launched a new ‘Island Life’ brand campaign with a high impact tube platform advertising campaign targeting London commuters.
The 16-sheet poster campaign, will run across high footfall, centrally-located London underground stations until November 19th, timed to raise awareness ahead of the key Winter and January sales period.
The ‘Welcome to our Island Life’ creative tells the twin-island’s story by championing local personalities, island life and lesser-known beauty spots.
Jean-Marc Flambert, vice president sales and marketing UK & Europe explained: ““We have carefully selected locals who really bring the campaign to life.
“For example, one poster features Malik practicing yoga on Darkwood Beach and the advert invites you to join him.”
The new campaign follows comes towards the end of a strong year for Antigua and Barbuda Tourism.
Flambert added: “2015 to date has seen a steady increase in visitor arrival figures for the destination - with July’s figures up 11 per cent year on year.
“With this new strategic campaign, we look forward to working with our hotel and tour operator partners to further drive visitor numbers and increase the value of tourism for the benefit for the destination.”