Accor launches new partnership with Faena Group
Faena Group has launched a global strategic partnership with Accor, focused on expanding the brand around the globe.
The deal was revealed earlier by Alan Faena and Len Blavatnik of Faena Group and Sébastien Bazin, chief executive of Accor.
Alan Faena will work in partnership with Accor to break new ground, developing Faena Districts in select global destinations.
Dubai is slated to be the first international destination.
“We have found in Accor a perfect partner; we have a shared vision and passion.
“As Faena expands, we plan to continue rethinking hospitality lifestyle and shaping the path for ground-breaking concepts, setting new industry standards in the creation of inimitable environments rooted in culture, positively transforming cities, shifting old paradigms and becoming new international cultural epicentres.
“It has always been our dream to share the Faena ethos and artistic vision around the globe, and with Accor we are turning this dream into reality,” said Alan Faena.
The new venture will manage Faena Buenos Aires and Faena District Miami Beach.
“Accor is building an experience-based hospitality platform and in doing so, we greatly value the energy and ideas that entrepreneurs, creators and visionaries bring.
“Alan Faena is a clear leader in the luxury lifestyle sector with his transformative concepts.
“Faena Districts are shifting the gravitational centres of the cities where they reside, making a true difference in their communities.
“These will serve as our model as we work hand-in-hand with the Faena team to help achieve their vision and global expansion ambitions.
“We look forward to a long and rewarding future working with Alan, Len and the entire Faena group,” said Bazin.