Japan Airlines (JAL) has launched the third phase of the "DREAM MILES PASS" project, supporting those who pursue their dreams inspired by Shohei Ohtani. For the first time, applications are accepted not only from individuals but also from teams and groups, expanding the support to those who pursue their dreams together.

Viking® has announced the naming of its nine newest river ships—including the company's 100th ship—during a simultaneous ceremony in Basel, Switzerland. Of the nine new river ships, the Viking Annar, the Viking Dagur, the Viking Eldir and the Viking Honir will sail Viking's most popular itineraries along the Rhine, Main and Danube rivers. The Viking Nerthus, the Viking Gyda and the Viking Tonle sail the Seine, Douro and Mekong rivers, respectively. The two other new ships named today—the Viking Thoth and the Viking Amun—sail the Nile River. The ceremony also marked a major milestone—Viking now has more than 100 ships across its award-winning river, ocean and expedition fleet, more than any other cruise line. This achievement reflects the company's history of industry-leading innovations.

Announced today, Perfect Piste is a first of its kind luxury AI ski travel platform that aims to make booking the perfect ski holiday effortless. The trailblazing tool allows skiers to find and book the best luxury ski experience for their ski preferences, and to get up-to-date advice in real time in the lead up to their trip. Booking a ski trip can be a daunting task, with hundreds of destinations, resorts and slopes to choose from, not to mention booking lessons, arranging childcare, sorting equipment and managing logistics. Built by skiers, for skiers, Perfect Piste blends curated and exclusive recommendations with intelligent technology to cut through the noise and focus on what matters most: snow-sure resorts, seamless planning and unforgettable alpine experiences hyper-personalised to the skier. The Perfect Piste team believe that luxury is finite, and as such the platform will launch with an initial cap of 9,000 consumers and 1,000 agent users, ensuring it can connect all users to high quality information, unbeatable ski experience and handpicked properties.

Today the industry’s leading Travel Software-as-a-Service (SaaS) company Travelsoft is pleased to announce that Lufthansa Group’s full NDC content is now available on the group’s transport aggregation solution Travelsoft Transport Hub. Through this partnership, Lufthansa Group’s complete content will be accessible to hundreds of tour operators and travel agencies using the Travelsoft Group's platforms – which currently transact bookings travel bookings worth around €40 billion per year –internationally across all of the Group’s brands in particular Orchestra in France and Traffics in Germany, but also Atcore, Travel Compositor and Travel Connection Technology.

British Airways is adding Longbottom & Co. to all short-haul flights departing from London Gatwick Airport this November, doubling the airline's stock of the premium tomato juice following strong sales performance on Heathrow and Manchester routes.

BTN Interviews Jonathan Worsley, Chairman & CEO of The Bench, attributes his nearly 30 years of success in hospitality events to trust, credibility, and a focus on turning conversations into real investments. Reflecting on milestones like the first Arabian Hotel Investment Conference in 2005 and its evolution into FHS World, he highlights Dubai’s strategic location and leadership vision as catalysts for growth. Celebrating the 20th anniversary at Madinat Jumeirah, FHS World 2025 will feature over 200 speakers, new initiatives like PitchPoint and the World Branded Residences Awards, and themes centered on AI, branded residences, sustainability, and empowering next-generation talent. The event aims to continue connecting global visionaries and investors driving hospitality’s future.