Focus Page 338
Travel industry gears up for the PhoCusWright Conference
This November, the travel industry is all set to be one of it’s own biggest customers, as hundreds of travel & tourism leaders and executives enjoy Orlando’s hospitality. The PhoCusWright Conference will be held at the Omni Orlando Resort at ChampionsGate (Nov 17-19, 2009).
United allows unlimited upgrades and goes after competition
United just announced that they will allow unlimited complimentary upgrades for all Mileage Plus elite members. Not only that, but in an email from United, they make the elite benefits of the Mileage Plus program pretty clear vs. the competition. We haven’t seen this aggressive of competitive positioning (by name, no less) from an airline in a long time - remember the Shuttle wars?
Kayak Opens Up Search Data to Everyone
Our friends over at hotelmarketing.com are reporting that Kayak has opened up their logs to the rest of us to see how and what people are searching for and on. We can’t tell how recent this development is since Kayak doesn’t seem to blog anymore (last posting was back in May!) and they haven’t issued a press release since May either but we don’t remember seeing it before now.
The Psychology of Twitter with Dr. Drew and Brian Solis | Brian Solis – PR 2.0
Excellent read! Personally, I subscribe to the theory and opinions expressed here about there being, as Dr. Drew puts it “no acquired narcissism”.
East Meets West: Australia and New Zealand
Australia and New Zealand combine to form one of the standout travel markets in the Asia Pacific region. Even in the midst of a global recession, PhoCusWright’s Asia Pacific Online Travel Overview projects Australia/New Zealand’s (ANZ) online travel market will burgeon to US$7.6 billion by the end of 2009 with a growth of 23%.
Ingredients of effective hotel revenue management
To apply revenue management in a hotel there are a few basic ingredients you will need. What are these basic requirements to be able to successfully yield and optimize revenue and profit of a hotel?
No + for BA in $40 US-India fare cancellation row
A missing ‘+’ which got knocked off from a British Airways fare change filing on On Oct 2, 2009, has turned into a full-fledged fiasco.
Airlines eye free Wi-Fi for travelers
It should serve as the death knell for Internet connection charges in upscale hotels.
Recession Impacts Asian Markets Differently
With the economic recession stretching across the globe, travel markets in practically every country are feeling the heat. The Asia Pacific region is no exception. According to PhoCusWright’s Asia Pacific Online Travel Overview Third Edition, there will be an overall 6% decline in the APAC travel industry in 2009.
Destinations & the Online Marketing Disconnect
I recently conducted a webinar on key distribution trends for 2009-2010 for the Southeast Tourism Society, and organization of more than 900 destination marketing organizations (DMOs), travel suppliers and other companies involved in the marketing and promotion of travel and tourism to the Southeast United States. About 15 minutes into the Webinar, I posed this polling question to attendees: “What percentage of your leisure marketing expenditure is spent for online marketing?” A total of 109 attendees responded. Here are the results:
What Makes a Successful DMO?
Tourism businesses can succeed with the help of a strong destination marketing organization. At the core, a shared community vision about the values in a community are at the heart of any shared marketing project.
Erin Andrews Peephole Video Demands a Proactive Hotel Industry Response
There has been considerable press coverage of ESPN Sportscaster Erin Andrews’ invasion of privacy by a stalker with a cell phone camera and a modified hotel peephole – the hotel industry must respond.