TAT researches ways to sharpen “Thainess” campaign imagery
A broad-based destination image research study conducted across 14 countries by the Tourism Authority of Thailand has provided clear pointers on ways to sharpen the imagery and message of the country’s upcoming “Thainess” tourism campaigns. → Read More
TAT: Research provides insights into five key European markets
The Tourism Authority of Thailand (TAT) has carried out a broad-based consumer research study in five key European markets in order to better understand how they perceive Thailand and what “buttons” need to be pressed to maintain visitor flows. → Read More
TAT devises “DISCO plan” to implement tourism action strategies 2013
The Tourism Authority of Thailand (TAT) has divided its action plan into five implementation categories under the acronym, “DISCO Plan.” The five categories include: Digital marketing, Image-building, Sustainable Development, Crystallization/Crisis Management, and Organization Management. → Read More
Thailand tourism receipts up 30%, highlighting value for money factor
Thailand recorded a 31% increase in tourism receipts in 2011 over 2010, according to Ministry of Tourism and Sports figures. → Read More
China, Malaysia cross 1 million arrivals mark in first half of 2012
The Thai tourism industry continued its strong performance in the first six months of 2012, with total arrivals of 10,496,789, up 7.60% over the same period of 2011. → Read More
Domestic tourism campaign to make travel “Part of Life”
The Tourism Authority of Thailand has set a domestic tourism target of 107.4 million trips with revenue earnings of 453 billion Baht (USD 14.36 billion) in 2013. → Read More
TAT’s “Creative Tourism” campaign generates 24 million online visitors
Contestants from Croatia, Taiwan and Australia each have won free week-long holidays in Thailand after participating in an online competition designed to promote the kingdom as a “Creative Tourism” destination. → Read More
Tourism Authority of Thailand: dawn of new niche market travel era
Thailand opened a new chapter in the history of its travel & tourism industry by holding its first trade show that focused heavily on four key niche-market segments that are set to be major growth areas in future. → Read More
TAT launches Special Adventure Travel Website, “100 Unforgettable Experiences”
Adventure travel enthusiasts seeking to try their hand at 100 Unforgettable Experiences in Thailand can log onto a new website http://adventure.tourismthailand.org and take their pick. → Read More
Thailand Ranks as No. 1 outbound destination for Indian Travelers
Indians are known to travel year round and it is no surprise that the most visited destination by Indians is a 365-day holiday spot like no other – Thailand. → Read More
Statement from Tourism Authority of Thailand regarding Grand Park Avenue fire
On March 8, 2012, at approximately 10:00 pm local time, a fire broke out at the Grand Park Avenue Bangkok Hotel on Sukhumvit Soi 22. Sadly, the fire resulted in one confirmed fatality of a foreign national. The nationality of that individual has not yet been confirmed. → Read More
The Tourism Authority of Thailand establishes new online call center resources
The Tourism Authority of Thailand (TAT) has established a new Internet Call Center, an online based system that revolutionizes the current Tourism in Thailand method. This new system allows Thailand visitors to be updated on the latest tourist information. → Read More
