Peru, one of the world’s fastest growing emerging economies, will next week embark on a major international road show with the goal of promoting greater inward investment from foreign markets. The tour will see a 35 strong Peruvian delegation led by senior government ministers and business executives from the worlds of politics, banking and commerce, visit the cities of Abu Dhabi, Dubai, Frankfurt and London. 

Alvaro Silva-Santisteban, director, Peruvian Ministry of Foreign Trade & Tourism, speaks to Breaking Travel News at Arabian Travel Market 2013.

World Travel Awards has confirmed the host for its annual South & Central America Gala Ceremony will be Lima, Peru. Regarded as the premier global awards ceremony programme for the travel, tourism and hospitality industry, the World Travel Awards Gala Ceremony will see entrants from across South America competing in over 35 categories.

Mariella Soldi, director of country image, PromPeru, speaks to Breaking Travel News at World Travel Awards 2012 Grand Final Gala Ceremony in Delhi, India.

PromPerú has marked a new era in the history of its advertising with the release of its latest international campaign featuring a series of Hollywood-style film trailers designed to appeal to high-end travellers and showcase Peru’s luxury offering. While much of the campaign looks to showcase Peru’s diverse pre-Inca cultures, a key aim is to also change the perception of the country’s infrastructure and services, illustrating the variety of high quality luxury tourism offerings available.

Peru visitor’s bureau, PromPerú, is to invest heavily in travel trade initiatives as it looks to build on the momentum of the 100th anniversary of the rediscovery of Machu Picchu. In the UK, the Brighter Group has been appointed to raise the profile to the trade based on its experience in effectively positioning destinations with iconic attractions.