Peru visitor’s bureau, PromPerú, is to invest heavily in travel trade initiatives as it looks to build on the momentum of the 100th anniversary of the rediscovery of Machu Picchu. In the UK, the Brighter Group has been appointed to raise the profile to the trade based on its experience in effectively positioning destinations with iconic attractions. 

The Inca ruins site at Machu Picchu is set to reopen to international visitors on April 1st, following a closure of two months following flooding. Speaking at ITB Berlin, officials from PromPeru confirmed the reopening following repairs to rail links to the site which were damaged earlier this year.