W Hotels Worldwide, the hotel category buster and industry innovator, is to bring the design-led lifestyle brand to the United Arab Emirates in 2013. Located on the waterfront of Al Bateen Wharf, W Abu Dhabi will be part of a multi-component development, including high-end retail stores, restaurants and residences and will offer stunning views over the marina and the open sea. The hotel will feature around 350 stylish guest rooms, including 25 suites and two “Extreme Wow” suites (W’s interpretation of a Presidential Suite), a signature spa with 12 treatment rooms, three restaurants, a lounge and a rooftop night club. W Abu Dhabi will offer W brand exclusives including W’s signature Living Room experience (W’s transformation of the traditional lobby), five glamorous WET pools and SWEAT (W’s state-of-the-art fitness centre).The hotel will also feature more than 1,050 square metres of ultra-modern meeting and event space and a full-service WIRED business centre. These offerings will be complemented by the brand’s signature service promise, Whatever/Whenever®, providing guests whatever they want - from an adventurous desert safari to exploring the Arabian Gulf on a private yacht - whenever they want it. All rooms and suites will also feature the W Hotels signature bed with feather-top mattress, 350 thread-count cotton sheets and goose down comforter. The Al Bateen district of Abu Dhabi is the oldest occupied area of the UAE capital, vividly reflecting the heritage and tradition of the city. Today, the area is being redeveloped by TDIC as a signature waterfront destination. www.whotels.com