This week saw passengers on Virgin Trains able to relax and enjoy their journey even more with the option of free luxury hand massages on board. In partnership with lastminute.com teams of qualified beauty specialists walked the aisles on selected London to Manchester and Manchester to London trains offering those travelling a treat.
To further emphasise to passengers that travelling by train is a far easier and less stressful mode of transport than by air or car, the free hand massages lasted 2-3 minutes apiece with no pushy sales environment. The UK’s leading online travel and leisure retailer lastminute.com also used the opportunity to promote its spa break packages and distribute leaflets and money-off vouchers to lucky passengers. However the main objective of the partnership was to create a relaxing and hassle free on-board experience.
Says Jim Rowe, Senior Communications Manager, “We trialled this luxury treatment free of charge for customers and we hope it improved their overall experience of travelling by train. Quicker journey times, no traffic, free Wifi and now beauty treatments on board – what better way to make a journey! Over 100 people benefitted from the service and we will now review whether to introduce this across our network as a permanent offer.”