University Place Conference Center & Hotel in Indianapolis, IN has contracted with Worldwide Revenue Solutions (WRS), a Dallas-based Internet hotel marketing firm, for SEO and Social Media services.
The Four-Star, Four-Diamond Winning conference center and hotel is located on the Indiana University - Purdue University Indianapolis (IUPUI) campus about a mile from downtown Indianapolis. The uniquely situated Indianapolis hotel serves a diverse customer base of prestigious university guests, campus visitors, corporate event attendees as well as leisure travelers.
WRS has revitalized the property’s Web site with content that emphasizes the hotel’s exceptional location and competitive identity, offering customers a value-minded luxury choice over nearby branded hotels. Additionally, WRS set the SEO strategy for University Place. SEO, or Search Engine Optimization, is a process of constructing Web site content around keywords and phrases that possess strong search engine weight. The end result is improved traffic and revenue through the Web site.
Lisa Howe, Director of Sales & Marketing for University Place, is relieved to establish a firm footing in the market:
“While an obvious choice for visitors to IUPUI, our on-campus location can shadow the fact that University Place is a top-rated Indianapolis hotel perfect for a variety of travelers. We’re finally getting the word out that you don’t have to visit the campus to enjoy the exemplary service and accommodation that we offer.”
Going forward, WRS will maintain the SEO strategy of the University Place Web site as well as manage Social Media presence on the hotel’s behalf. This includes regular updates to leading Social Media sites Facebook and Twitter.
For more information about University Place Conference Center & Hotel, call 317-274-3185 or visit http://www.universityplace.iupui.edu/