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Award-Winning Grand Bohemian Hotel Asheville Joins Marriott’s Newest Brand, Autograph Collection

Award-Winning Grand Bohemian Hotel Asheville Joins Marriott’s Newest Brand, Autograph Collection

The Kessler Collection and Marriott International, Inc., are thrilled to announce Grand Bohemian Hotel in Asheville as the newest member of the Autograph Collection, Marriott’s newest brand featuring independent hotels and resorts.

Earlier this year, Marriott introduced the Autograph Collection, a group of independent hotels and resorts representing upper-upscale and luxury properties with distinctive personalities. To launch the Autograph Collection, Marriott has partnered with Kessler, a renowned hotelier and avid art collector, whose independent properties are widely regarded as inspiring and unique. Seven Kessler properties will soon all be a part of the Autograph Collection.

“It’s exciting to see our vision for independent hotels offering a high level of personalized, intuitive guest service adopted by the internationally respected Marriott brand,” said Richard Kessler, CEO, The Kessler Collection. “The global exposure and reservations potential offered by Marriott is outstanding, and I have great confidence in the plans developed for the Autograph Collection.”

Grand Bohemian Hotel Asheville brings boutique comfort to the charming mountain setting of Asheville, North Carolina. Its exquisite Tudor-inspired architecture offers an authentic Old-World, rustic ambiance, masterfully blended with modern luxuries and an world-famous tour of The Biltmore Estate just a few steps away.

“We have a uniquely poised boutique hotel here in beautiful Asheville,” said John Luckett, General Manager, Grand Bohemian Hotel. “Visitors to our property experience the very best views inside and out—from our one-on-a-kind works of art to the picturesque Blueridge Mountains—and we’re thrilled to offer these distinctive experiences with Marriott’s guests and its 31 million rewards members.”


“By welcoming Grand Bohemian Asheville and future Kessler hotels into the Autograph Collection, Marriott has expanded the experiential offering to our guests around the world, including our 31 million Marriott Rewards members,” said Don Semmler, executive vice president of global full service brands for Marriott. “Few hoteliers match Richard Kessler’s dedication to the business and passion for the arts. We are pleased to offer our Marriott customers the opportunity to enjoy the truly unique guest experiences his team has created.”

Kessler’s private art collection boasts more than 10,000 works of art, ranging from oil paintings to glass, wood and bronze sculptures, among other mediums. Thousands of these works of art are displayed in Kessler Collection properties.

To commemorate the new partnership with Marriott International and the prestigious Autograph Collection, Kessler has commissioned the painting of an original work of art from noted expressionist-colorist Jean Claude Roy. All guests of Kessler hotels in the Autograph Collection before May 1, 2010 will have a chance to win Roy’s original work of art. One winner from each hotel will also be selected to receive a limited edition giclee of the piece.

Six additional Kessler Collection hotels currently hold or will soon hold the Autograph Collection designation:

— El Monte Sagrado, Taos, N.M.
— Casa Monica Hotel, St. Augustine, Fla.
— The Mansion on Forsyth Park, Savannah, Ga.
— Bohemian Hotel Riverfront, Savannah, Ga.
— Grand Bohemian Hotel, Orlando, Fla.
— Bohemian Hotel Celebration, Celebration, Fla.