Hotel Internet Marketing Strategy News
TRAVELCLICK® Weighs in on the Accelerating Role of Mobile Applications at HSMAI Conference
TRAVELCLICK®, the leader in hotel ecommerce, will present at the Hospitality Sales and Marketing Association International (HSMAI) “Revenue Management & Internet Marketing Strategy Conference,” to be held June 21, 2010, in Orlando, FL. Matthew Vice, TRAVELCLICK’s Director of Mobile Products, will be a guest expert on the panel discussion, “Mobile Marketing for Today and Tomorrow.” He will discuss the role of mobile for hotels in the overall marketing mix to create brand awareness, convert prospects, enhance customer relationships, generate viral marketing and drive the bottom line results. The discussion, designed to help hotels make sense of the many mobile technologies and platforms in today’s market, will take place 9:30–10:20 am at HSMAI conference that is co-located with the HITEC Exposition in the Orange County Convention Center.
University Place Conference Center & Hotel in Indianapolis Partners with Worldwide Revenue Solutions
University Place Conference Center & Hotel in Indianapolis, IN has contracted with Worldwide Revenue Solutions (WRS), a Dallas-based Internet hotel marketing firm, for SEO and Social Media services.
MICROS Partners with Preferred Hotel Group
MICROS Systems, Inc. (NASDAQ:MCRS) , a leading provider of information technology solutions for the hospitality and retail industries, is pleased to announce that Preferred Hotel Group has selected MICROS as its exclusive recommended Property Management System (PMS) technology partner for its more than 750 distinctive properties in over 65 countries.
MGM MIRAGE Broadens Loyalty Programs with New Partnership
MGM MIRAGE (NYSE: MGM) has partnered with ESS Analysis, a Boston-based advanced analytics-focused consulting firm, and A.T. Kearney, a global management consulting firm, to take customer database “mining” capabilities to a new level and further enhance guest loyalty programs.
Hotels.com reveals the great unused holiday season
New research from leading accommodation site Hotels.com has revealed that as 2009 came to a close, Britain had 5.2 million days of annual leave left untaken.
Cornell Study Finds that Guests Want to Know Hotels’ Rate Rules
Cornell Guests Say Familiar Hotel Revenue Management Practices Are Fair Practices
Park Hotel Group, switches to Sabre Hospitality Solutions for distribution expertise
One of Asia-Pacific’s fastest growing hotel chains, Singapore-based Park Hotel Group, has made the switch to Sabre Hospitality Solutions for complete distribution of all properties. With plans to expand by another 10 to 12 properties in the next three to five years, Park Hotel Group will rely on Sabre Hospitality’s extensive global distribution and marketing expertise to meet its aggressive goals.
HDC attendees predict RevPAR recovery in mid 2010 and beyond
More than 50 percent of attendees who participated in a survey at STR’s inaugural Hotel Data Conference presented by Magnuson Hotels on 4-5 August believe the industry’s revenue per available room will not start to recover until at least the second half of 2010 or after.