This summer TUI UK is launching the first online training modules for third party retail agents focussed on Thomson and First Choice’s differentiated product.
Five different online modules will launch on Thursday August 18th 2011 and will provide training on Thomson’s Sensatori and Couples collections, and First Choice’s Holiday Village and SplashWorld collections.
There will also be training on both Thomson and First Choice’s Long Haul product.
These differentiated hotel concepts are unique and exclusive to TUI UK and have been developed with extra facilities, activities and services, designed to appeal to specific customer segments.
Using a combination of written and audiovisual resources, each 20 minute module will educate retail agents on the unique selling points of Thomson and First Choice differentiated holiday products.
The modules will be interspersed with questions focussing on key learning points. At the end of each module, participants will receive immediate feedback on their performance.
A further five modules will launch later this year, making the training a series of ten modules.
TUI UK has set strict pass rates and participants must score 100 per cent to be successful.
As an incentive to take part, the tour operator will put the names of those who pass all five of the modules into a prize draw to win an Apple package worth over £600.
Max Mason, general manager of in-house and third party sales at TUI UK, is delighted with the initiative:
“Differentiated product is a key part of our strategy going forward,” explained Mason.
“This year we have opened 48 new-to-concept hotels, and by 2013 we want 60 per cent of the holidays in our programme to be differentiated.
“This online training programme is a fantastic tool to help our third party agents really get to grips with the unique holiday packages that Thomson and First choice offer.”
Access to the new Online Travel Training will be via the website.