Saint Lucia’s Deputy Director of Tourism Tracey Warner-Arnold takes the helm of the Saint Lucia Tourist Board’s marketing team. Her responsibilities have expanded, now overseeing the island’s advertising, PR, online presence, social media strategies and brand partnerships, as the Tourist Board strives to deliver a comprehensive marketing program in line with the overall strategic direction of the Board of Directors. Warner-Arnold, a longstanding events and marketing specialist, takes over for former Vice President of Marketing and Sales Nerdin St. Rose, who has moved on from the Saint Lucia Tourist Board to pursue new endeavors.
Louis Lewis, Director of Tourism for the Saint Lucia Tourist Board, is delighted to see Tracey step into the role commenting that, “it was a natural fit for Tracey to assume this position and build upon the recent success of the marketing team. Tracey’s background and expertise will help to ensure robust returns on investment for the Tourist Board, while bolstering tourism growth from key source markets.”
Warner-Arnold, who holds a BA and Masters in Hospitality and Tourism Management, has consulted on numerous marketing initiatives and mega events in Saint Lucia and throughout the region, including the annual Jazz & Arts Festival and Health & Wellness Retreat. She was appointed Deputy Director of Tourism in January of 2012.