The future of tourism at PATA Youth Forum Bangkok

The future of tourism at PATA Youth Forum Bangkok

The Pacific Asia Travel Association (PATA) will organise the PATA Youth Forum, with the theme, “Search, Connect, Experience – The Future of Tourism.” Hosted by the College of Innovation at Thammasat University, the Forum will take place Thursday April 25 at Sri Burapa Auditorium, Thammasat University, Tha Pra Chan Campus, Bangkok. The Forum will commence one day prior to the 2013 PATA Annual Summit and is aiming to attract hundreds of young professionals and students from overseas and Thailand.

Speakers include hospitality lecturers from the University of Macau and Taylor’s University in Malaysia. There will be a quick-fire Q&A session with senior executives from acclaimed hospitality industry leaders in Thailand.

There will be great insights and forecasts by speakers from globally recognised digital, social media and search brands that are transforming the online travel space.

Mr Martin J Craigs, PATA CEO said: “Searching, connecting and experience are all proactive steps for Next Generation young professionals. The emphasis of the Forum will be very much on new ideas and opportunities for anything connected to travel.”

The Forum has sessions such as “Experience – Making Events Happen,” “Experience - Same, Same - But Different,” “Developing Innovative Experiences,” and “The Future of Tourism: Industry Perspectives from Thailand.”

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On behalf of the PATA Youth Forum hosts, the College of Innovation at Thammasat University in Bangkok, Prof Dr Walter Jamieson, Director of the Service Innovation Program, said: “The Service Innovation Program within the College of Innovation at Thammasat University is honoured to host the PATA Youth Forum. It is a unique opportunity for the University and the Program to offer Thai hospitality to students from abroad and within the country. We will ensure that students will have an opportunity to build long-term relationships between individuals and institutions. We look forward to welcoming you on April 25.”