Sabre Holdings inks licensing agreement with e-Travel Technologies

3rd Feb 2011
 Sabre Holdings inks licensing agreement with e-Travel Technologies

Sabre Travel Network has signed a licensing agreement with e-Travel Technologies to use its security related content in Sabre’s Traveler Security product, giving Sabre agencies and corporations a real-time traveller tracking capability with integrated risk information specific to the traveller’s itinerary.

With the new capability, agents will be able to counsel customers on the risk associated with travelling to certain locations, provide better customer service during travel disruptions and proactively manage traveller risk should a crisis situation occur.

Part of Sabre Red, Sabre’s Traveler Security will offer these additional capabilities to help agents provide great customer service:
* Email alerts and daily risk briefings on worldwide events such as acts of terrorism, civil unrest and transportation or weather disruptions.
* Ability to directly research the risk of specific destinations
* Reports highlighting travellers with itineraries that include countries with elevated risk levels
* World risk map and scrolling list of current alerts

“Travel agents need access to accurate, real-time information on issues that may disrupt a customer’s trip or create a security risk for travellers. By monitoring events around the globe and sending alerts directly to agents, Sabre’s Traveler Security allows agents to provide advice to customers traveling in areas of high risk or where an event has disrupted travel in a region,” said Martin Cowley, senior vice president of Europe, Middle East and Africa for Sabre Travel Network.

Agents will be able to cover more “duty of care” services by providing risk-related information pre-trip, including which destinations are considered risky and why. With the security alerts, agents can provide real time information to their customers and, in the event of a situation, take steps to quickly notify travellers.


Sabre’s Traveler Security capabilities not only address traveller safety, but will also help agents provide better customer service during travel disruptions such as airline and rail work stoppages, weather, and scenarios like last year’s ash cloud.

The agreement also named e-Travel Technologies as a Sabre Authorised Developer.

Don Churchill, president of e-Travel Technologies Inc, said, “We are extremely pleased to work with Sabre to provide better traveller security capabilities to their customers.  We are confident that our content will make a significant contribution to the value proposition of Sabre Traveler Security and, becoming a Sabre Authorised Developer increases our opportunity to provide further functionality and services in the future.”

Sabre Travel Network, a Sabre Holdings company, provides the most comprehensive end-to-end solutions for corporate and leisure travel. The Sabre GDS is the foundation for these solutions, providing a ready-built efficient marketplace that connects travel suppliers, including hundreds of airlines and thousands of hotels, with more than 50,000 travel agency locations. Currently, Sabre collectively handles over 70 percent of the BTN 100 bookings.


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