Ryanair has launched allocated seating on all Ryanair flights from February 1st 2014, with booking now available.

The move, which follows a similar decision from low-cost rival easyJet, allows Ryanair customers to choose their preferred seats in advance.

Customers can now select their preferred allocated seat either during the booking process or when checking-in online with three seat options available:

Ryanair customers who do not wish to pre-select their seats can check-in during the period from seven days to two hours prior to their flight and they will be assigned an allocated seat at no cost.

Customers who have already purchased priority boarding for flights departing after February 1st 2014 can select a standard seat free of charge when checking-in online.

Ryanair representative Robin Kiely said: “Ryanair is listening to our customers and responding, so that they can continue to enjoy the lowest fares and most on-time flights, but can also benefit from these recent improvements to Ryanair’s industry leading customer service.”

Ryanair will next introduce a “My Ryanair” customer registration service at the end of December, allowing customers to save their personal details to make even faster bookings.

This will be followed by a “Share the Fare” feature, a “Fare Finder” feature and mobile boarding passes before the end of April 2014.