Recognising the deep bench of internal talent that has powered its long-term success, Royal Caribbean Cruises has named two senior company executives to chart the future course of the company’s two largest brands.
Michael Bayley, who worked his way up from an assistant purser’s position aboard the Nordic Prince, will serve as president and chief executive of Royal Caribbean International, the world’s largest cruise brand.
Lisa Lutoff-Perlo, whose career at the company began in the New England sales office, will serve as president and chief executive of Celebrity Cruises, a leader in the premium market.
Both appointments are effective immediately.
Said Richard Fain, chairman and chief executive of Royal Caribbean Cruises: “This is a happy day for Michael and Lisa, and a proud day for all of us at the company.
“To recognise these two incredibly talented people with these vital leadership positions after years of dedication, effort and innovative thinking is gratifying for everyone here.
“I am impressed with the skills they have demonstrated over the course of their careers, and I am excited to see where they take these powerful brands next.”
Bayley assumes Royal Caribbean’s helm after a successful term as Celebrity Cruises’ president and chief executive.
At Celebrity Cruises, he delivered strong results while building the company’s “modern luxury” positioning, which resonated successfully with Celebrity Cruises’ sophisticated customer base.
He explained: “Royal Caribbean International is a brand with an incredible history – and unlimited potential.
“The ships, personified in the new Quantum class, are some of the best and most innovative in the world.
“And the crews that service Royal Caribbean International guests have a track record of delighting guests from every culture around the world. I look forward to an exciting future as we raise our game to an even higher level of performance.”
Lutoff-Perlo began her company career as a district sales manager in her native New England.
She moves to her new role from her position as executive vice president, operations at Royal Caribbean, where she played a critical role in the recent successful launch of Quantum of the Seas, the first in the company’s newest class of ships.
After a successful sales career, Lutoff-Perlo made her mark as a specialist at bringing new ships to market for both Royal Caribbean International and Celebrity Cruises.
In addition to the Quantum class, she played a key role in the launch of Royal Caribbean International’s Voyager and Radiance classes, as well as Celebrity Cruises’ Solstice Class.