Priceline in mobile focus

Priceline in mobile focus

Priceline.com is launching its Version 3.0 Priceline.com app for the Android mobile operating system.  The app is available for free download from the Google Play Store, and delivers a comprehensive suite of search and booking services for hotels, rental cars and airline tickets.

The news is part of priceline.com’s continuing commitment to develop customized native apps for the expanding universe of mobile phones, tablets and other devices. 

“Version 3.0 is the first Priceline.com app that represents a ‘pure’ Android experience, taking advantage of Android’s look and feel, and unique native functionality,” said John Caine, Chief Product Officer of priceline.com. 

“We believe that our rapidly growing community of Android customers will enjoy this app, which has been designed exactly with them in mind, and delivers a clean, intuitive and faster browsing and booking experience across all of our core travel services.” Caine adds.

In 2013, priceline.com’s Android app experienced highest YOY growth of all mobile platforms, more than doubling in 2013.  Priceline Android users trend toward same-day hotel bookings, with a high booking rate in this category.  And, Android users are embracing social sign in.  Android users who sign in with Google have a 71% higher conversion rate than those who simply book through the app as “guests.”

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