Paul Hennessy has been named chief executive of priceline.com, an operating business of The Priceline Group.

He will take up the role on April 1st, 2015, and will report into Darren Huston, president and chief executive of The Priceline Group. 

Current priceline.com chief executive Chris Soder has been named chairman of the Norwalk, CT-based business. 

A veteran executive of The Priceline Group, Hennessy currently serves as chief marketing officer of Booking.com, the group’s global Amsterdam-based brand and number one online accommodations service in the world, where he oversees all global marketing efforts - online and offline - across the world. 

Prior to this, Hennessy served as chief distribution officer of priceline.com where he managed online marketing, distribution and advertising sales for the business.

Appointed chief executive of priceline.com in 2011, Soder will transition into the role of chairman of priceline.com, where he will continue to work on building the company’s strategy alongside Hennessy.

“Chris has been instrumental in the success of the priceline.com brand, and his impact on the business over the years has been significant. 

“His experience will be a great asset for Paul as Paul takes over day-to-day operations,” said Huston.

“Paul has tremendous expertise in driving growth and global consumer demand, most recently at Booking.com, and his experience will help guide priceline.com in its next chapter as a leader in delivering the best online travel deals for consumers.”