MSC Cruises has said it will introduce an exclusive Wellness Experience, developed in partnership with Technogym.
The new offering brings together the company’s ability to create unique cruise experiences with Technogym’s end-to-end wellness expertise to devise a bespoke experience that enables guests to combine discovery and culture with their personal wellness goals to reinvigorate the body and soul, now through an experience exclusively available whilst on board an MSC Cruises ship.
Gianni Onorato, MSC Cruises chief executive, commented: “The global wellness travel segment is projected to grow by nearly ten per cent annually over the next five years, as holiday-makers are increasingly seeking out ways to combine being active and healthy with their holiday.
“Through the launch of the MSC Cruises Wellness Experience powered by Technogym, the globally-recognised wellness experts, we are further expanding our offering and making available to our guests the first completely personalised, 360° wellness experience at sea.”
Onorato added: “At MSC Cruises, we are passionate about providing our guests unique onboard experiences through close, personal attention to every detail.
“This new experience, which is designed in a way that is exclusive to our guests, further demonstrates our commitment to innovation – also by partnering with best-in-class experts in their own field – and to creating unforgettable memories on board our ships.”
To design the new experience, the MSC Cruises team worked for over a year with the wellness, fitness, nutrition and technology experts at Technogym.
This resulted in the co-creation of a personalised programme with a wide range of dedicated activities and facilities.
The experience features cutting-edge technology and state-of-art fitness facilities, a co-created food and beverage offering available throughout the day, exclusive shore activities as well as access to MSC Cruises Master Trainers certified by Technogym.
Technogym president Nerio Alessandri commented: “For over 20 years we have been promoting the concept of wellness as a lifestyle made of regular physical exercise, a healthy diet and a positive mental attitude.
“Today wellness represents a global consumer trend that can impact on people’s life and health.
“This is why we are proud to partner with MSC Cruises to develop and deliver a unique and completely new wellness experience.”
Understanding guests’ wellness motivations, such as the desire to look and feel better, improve sporting performance or health and happiness, is key to creating a motivational programme.
For this reason, the experience begins well before the holiday as, once the cruise is booked, guests are invited to complete the Aspiration Finder, the first-ever scientific online questionnaire developed by Technogym’s Research Department.
The result of the questionnaire is a personalised Aspiration Map, which forms the basis for the programme.
Once on board, guests will receive a one-to-one appointment with the Master Trainer who will conduct an assessment consisting of a body scale analyser test combined with an in-depth consultation.
In addition to this, guests will receive a health check-up carried out by the MSC Doctor.
An MSC cruise ship provides the perfect backdrop to motivate guests to get active and meet their wellness objectives.
With breath-taking sea views and modern facilities, guests have an array of indoor and outdoor areas at their disposal where they can follow their personalised wellness programme.
These include swimming pools, a scenic gym, open−air sports facilities and the ability to train on the adult-only top sun deck.