London gets green map

30th Mar 2011
London gets green map

London’s green restaurants, hotels, cafes and attractions have been listed on a handy, pocket-sized map in a new initiative launched by VisitEngland,, Fairmont Hotels & Resorts and Visit London.

“Sustainable tourism is an increasingly integral part of our industry,” says James Berresford, VisitEngland Chief Executive “and we are delighted to be launching Green London, the first map to exclusively highlight green businesses around the capital.”

Created with Richard Hammond, Chief Executive and Founder of, the map features sustainable places to eat, sleep, shop and, have fun and also contains useful information on getting around the capital and how to discover some of the city’s lesser-known attractions.  The map will be downloadable from Visit England’s website ( and available free at eight Tourist Information Centres in and around London including the Britain and London Visitor Centre on 1 Regent Street.

The ethos of the map is to illustrate that a ‘green’ weekend in London is accessible and affordable for all visitors, regardless of budget .  “Green London makes it easy for travellers to discover all that our amazing capital city has to offer,” says James Berresford, “mixing luxury brands such as The Savoy with smaller, innovative businesses that run on ethical principles and specialise in offering locally-sourced and Fairtrade goods.”

Livia Firth, owner of Eco Age said: “There is no excuse anymore not to be aware of how to be more environmentally friendly in London or not to know where to shop for your eco lifestyle! This guide is a treasure!”



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