Len Dugow, President & Chief Creative Officer of acclaimed advertising agency LGD Communications announces the opening of LGD Latino, a new division focused on expanding the agency’s established expertise in hospitality, tourism and real estate advertising into Latino markets.
LGD Latino is headed by Rafael Torres, General Manager. Mr. Torres, an industry expert with over 20 years of experience, has been the top consultant to Latino ad agencies, media companies and global brands since the 2006 sale of his Hispanic ad agency, SCR Marketing. Mr. Torres states, “When I started SCR Marketing in 1996, we were the first to provide targeted online marketing to US Hispanic communities for major clients such as Apple Computer, Panasonic and Estée Lauder, among others. Since then, online marketing has greatly evolved and now social media has become an integral and essential component of the interactive mix.”
Mr. Torres was drawn to LGD for its prowess in Social Media. “They have designed algorithms and created proprietary CMS tools to drive and track thousands of unique visitors, virally, to their clients’ websites–all the way through conversion,” he elaborates. “It is the only marketing communications company that I have found that has converted social media from a novelty (which all businesses think they should be in) to a results-oriented marketing machine.”
By establishing affiliate offices throughout Latin America, LGD Latino is able to reach target consumers in those markets, as well as Latino consumers in the United States, with insightful, effective messaging deployed across all media platforms. It is LGD’s reach into these markets, together with an in-depth knowledge of the hospitality and real-estate industries, now combined with unrivaled interactive and social media capability, that lifts LGD above the fray of ad agencies vying for hotel, tourism and real-estate accounts that target Hispanics living in the US or Latin America.