Kuoni, the luxury holiday specialist, recently launched its all new brochure for 2011 holidays in Italy. In its pages, readers will find quintessential Italian experiences ranging from cookery lessons in Tuscany and visits to Lake Como to zooming round the countryside in a Maserati and climbing up Mount Etna.

These experiences prove that La Dolce Vita is thriving in our Italy holidays with a selection of colourful activities on offer in Kuoni’s latest Italy brochure, which is valid between January and December 2011.

“From city breaks and glorious Italian lake holidays, to stunning coastline and rural retreats in Tuscany, our Italian brochure reflects the fantastic breadth of the country, pushing outside the usual realms of fashion, food and drink,” said Sheena Paton, Kuoni UK Market Manager for Europe.

Highlights from the new brochure include new hotels, such as the 14th century manor house, Relais Histo, in Alberobello, the stunning and tiny Hotel In Pietra in Matera converted from a 12th century church and the beautiful five-star Tuscan Villa le Maschere with wellness area, lake and expansive park.

Unsurpassed experiences that get beneath the skin of the country also feature in the new brochure, including an afternoon at the twice-yearly Palio in Siena, the most famous bareback horserace with colourful pageant of costumed flag wavers. Prices include a private guided tour of Sienna and seats in the balcony or stalls. Travellers can also venture through Venice along the famous Grand Canal by gondola, complete with singing gondolier.

The new brochure also highlights full day tours of Rome, from the awe-inspiring colosseum, Roman Forum, St Peter’s Basilica and Trevi Fountain to the glamorous Via Veneto, the River Tiber, Villa Borghese and Palace of Justice.