Kuoni kaunches new iPad app

21st Jul 2012
Kuoni kaunches new iPad app

Kuoni has announced the launch of a new iPad app which allows users to enjoy fast and easy access to Kuoni’s range of brochures, videos, travel article feed and website with Kuoni’s new app. The free app is available to download now from Apple’s App Store.

The app is automatically kept up to date with Kuoni’s full range of brochures, which once downloaded can be read anytime, even when the user is not connected to the internet. Updates to previously downloaded brochures are flagged for the customer’s convenience and, in addition, the app checks for new brochures each time it is started.

Developed by digital publishing specialists inbro, the app has already been downloaded and installed by hundreds of users, to whom it has delivered thousands of brochures. Users also have easy access to the Kuoni website directly from within the app.

Matt Gillam, inbro Director said: “The app’s purpose is to provide the user with the convenience of a single point of contact with the Kuoni brand on their personal device, which is why it offers one-stop access to news, video and an easy to use website link as well as Kuoni’s entire brochure content. We want the Kuoni brand to go to the customer rather than vice versa.”

Matt Rooke, Ebusiness and Publishing Vice President at Kuoni added: “We want to make Kuoni as accessible as possible to all its customers and provide effective and efficient methods that feed the current demand. The app self-updates so we can rest assured that customers are getting the best quality of information on a daily basis, in a format that suits them. Also, iPad is a fast growing channel and we particularly like the way an app gives Kuoni a branded presence on our customers’ devices.”


Click here to see the BTN interview with Kuoni’s Matt Rooke.


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