The International Council of Tourism Partners (ICTP) announced that Jet Airways has joined the growing alliance as an associate member. Jet Airways, based in Mumbai, India, commenced its operations in May 1993. It is an airline that has pioneered concepts like Through-Check-in, City Check-in, Web and Kiosk check-in, SMS check-in, automated tickets at travel agency locations, e-ticketing, JetMobile, and the unique five-tier frequent flier program JetPrivilege in India.

ICTP Chairman Juergen T. Steinmetz said: “We are proud to have Jet Airways as an associate member. As an Indian corporate body, Jet Airways recognizes its responsibility to society and the nation, and more important, it demonstrates that responsibility.”

In 1998, Jet Airways launched its Yellow Rose campaign. The campaign describes that people are like roses, and like the flower they require friendship, warmth, and caring. Jet Airways has striven not only to extend these qualities to its passengers, but also to the country in times of crises or calamities.

The airline has engaged in the organization of a blood donation camp and various relief efforts due to natural disasters, such as aid to Jammu and Kashmir in support of Save the Children, in the aftermath of the Southeast Asia Tsunami, as well as the Gujarat Earthquake. Jet Airways has engaged the services of the Shraddha Charitable Trust, a registered NGO which trains and provides post-school vocation to mentally challenged and autistic young wards.

Every year, Jet Airways, together with various NGOs, organizes one or two “Flights of Fantasy” for underprivileged children. Under this unique initiative, children belonging to underprivileged sections of society are initiated into the world of aviation through special dream flights. Jet Airways has conducted several such flights at Mumbai and Chennai.