ITB Berlin 2017: Dusit International to outline ambitious growth strategy

ITB Berlin 2017: Dusit International to outline ambitious growth strategy

Bangkok-based hotel operator Dusit International is braced for its largest ever showing at this year’s ITB as it enters an unprecedented period of growth that will see it grow from having 29 properties in eight countries to 69 properties in more than 20 countries in the next three to four years.

Dusit International’s delegation will be led by chief operating officer Lim Boon Kwee, who says this year’s ITB Berlin offers the perfect opportunity for Dusit to showcase its latest product news and development plans to the European marketplace.

“The last three years has been a time of steady growth for Dusit International as we looked to build our international presence beyond our traditional strongholds such as Thailand by entering into exciting new markets in the USA, China and Kenya,” said Boon Kwee.

“In order to further capitalise on these recent successes and increased awareness of our core brands, Dusit Thani and dusitD2, we have dramatically ramped up our already impressive pipeline of new openings, with no less than 40 additional properties already confirmed over the next three to four years.

“These new openings will also see the company enter new markets in Turkey, Australia and sub-Saharan Africa while extending our presence in key markets such as China, south-east Asia and the Middle East.

“We very much look forward to discussing these developments with the attendees at ITB Berlin 2017 at what is a very exciting time in our company’s development.”

Recent openings include dusitD2 Khao Yai, which opened in August 2016 next to Thailand’s Khao Yai National Park; dusitD2 Kenz, Dubai, the operator’s first dusitD2 branded property in the Middle East, which enjoyed its grand opening in February 2017; and the 206-guestroom DusitPrincess Panzhihua.

The latter, which opened in the fast-growing international resort of Panzhihua City in Sichuan Province on November 23rd, 2016, is the operator’s first DusitPrincess branded hotel in China and boasts a strong wellness offering.

Looking further ahead, hotly anticipated openings include Dusit Thani Residences, Istanbul, part of the landmark Maslak 1453 development on the European side of the city; Dusit Thani Yangon, in Myanmar, located in Yangon’s new central business district; and dusitD2 Aria Phuket, located in the Thai resort island’s Surin Beach area.