HotelTravel.com is officially launching its mobile website, m.HotelTravel.com, allowing customers the freedom to make hotel bookings on the go using all independent mobile devices.

According to HotelTravel.com Chief Technology Officer Graham Johnson m.HotelTravel.com enhances the best features of the company’s website both in terms of design and functionality, while offering on-the-move flexibility.

“Launching a mobile-optimized version of HotelTravel.com is part of the company’s goal of providing hotel booking services to more people on a wider variety of platforms. Our new mobile site offers a clean, simple option for searching, locating, and booking hotels on all mobile platforms,” Mr. Johnson said.

HotelTravel.com’s full site has grown so rapidly the last few years, adding massive amounts of original and user-generated travel content, that it became a challenge to navigate on small-screen, hand-held devices, he added.

Customers accessing m.HotelTravel.com can use location-based services to view maps which highlight HotelTravel.com’s “Real Close” function and assists finding hotels near them. They can then make a reservation for same day check-in by arriving at a given destination and then deciding where to stay.

According to the International Telecommunications Union (ITU), worldwide Internet users surpassed the two billion mark in 2010, while high-speed Internet remains out of reach for many people in low-income countries. However, mobile phone use is spreading rapidly with mobile networks now available to over 90% of the world’s population, with the largest growth of new Internet users being from developing countries with 143 countries now offering 3G services.

Mr. Johnson said: “An increasing number of our existing customers use their mobile devices to access HotelTravel.com, so obviously this helps us offer better service as browsing habits change. It will also enable HotelTravel.com continue to expand our reach into new consumer segments.”

City.Mobi

To find out all the latest news and information whilst in your favourite city, City.Mobi has launched new city guides.

Singapore.city.mobi is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.

City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.

However, each city retains its own mobile identity via a dedicated domain. Already on offer are Brussels.Mobi, Paris.Mobi, Sanfrancisco.Mobi and Sydney.Mobi.

Most entries are also linked to websites where users can quickly access more detailed information if needed.

Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.

City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.